Whether you're running a giveaway, promoting your business at an event, or welcoming a new employee to the team, your marketing materials are a representation of your brand. 

Research shows that you have 7 seconds to make a first impression. And at industry events, you can make over 100 impressions in a day. Generating interest and cultivating buy-in is essential for brand recognition and growth. 

The same goes for a growing team. A negative onboarding experience can seriously impact employee retention. More specifically, employees with a poor experience are twice as likely to look for other career opportunities and 20% of all turnover occurs within the first 45 days of employment. Branded swag gear for new employees introduces them to your brand and welcomes them to your team. And don’t forget about remote employees - they require the same quality. Send their welcome gift to arrive on or before their first day. 

What impact are you leaving? 

Whether you’re wearing it or handing it out, great quality marketing swag has the power to attract, entice, unite, and impact. Many times, companies settle for low-quality custom merchandise that finds its way to the trash. Investing in quality is a great way to avoid the waste bin and stand out against the competition. 

Slapping a logo on a common item isn’t going to get you noticed. Here are four top tips you should consider when choosing memorable swag items:

Get Creative

Have a company mascot? Make it come to life! That inspiring company slogan? Showcase it! Items like custom-designed logowear have the ability to grab attention and spark a conversation. Consider everything from the item itself to the packaging and details.